Smokey Bones is officially kicking off the 2023 holiday season with the debut of three new festive cocktails, including the cleverly named Santa Clausmopolitan.
Available now through January 1, 2024, at all Smokey Bones locations, the new Jolly Libations menu features three festive cocktail options: the Jack Frost’Rita, the Santa Clausmopolitan, and The Grinch Who Stole Tito’s. The Jack Frost’Rita is actually a returning drink made from Corazon Blanco tequila and DeKuyper Blue Curacao, while The Grinch Who Stole Tito’s is a new option made with Tito’s Handmade Vodka. Lastly, the Santa Clausmopolitan puts a twist on Smokey Bones’ classic Cosmo by combining Absolut vodka with triple sec, cranberry juice, and fresh lime – all served in an ornament cup that you can take home with you.
Santa-Themed Vodka Cocktails
The New Santa Clausmopolitan is Now Available from Smokey Bones
Trend Themes
1. Festive Cocktail Trend - The proliferation of festive cocktails like the Santa Clausmopolitan and Jack Frost'Rita creates an opportunity for bars and restaurants to attract holiday patrons with creative and seasonal drink options.
2. Holiday-themed Menu Trend - The introduction of seasonal menus featuring holiday-inspired cocktails like The Grinch Who Stole Tito's allows restaurants to tap into the holiday spirit and offer customers a unique and limited-time dining experience.
3. Branded Collectible Cup Trend - The inclusion of a branded ornament cup with the Santa Clausmopolitan provides a novel marketing strategy for businesses to increase sales by enticing customers with a collectible and memorable drinking vessel.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage the festive cocktail trend to drive customer traffic and boost sales during the holiday season by offering unique and eye-catching drink options.
2. Restaurant Industry - Restaurants can capitalize on the holiday-themed menu trend to differentiate themselves from competitors and create a buzz around their establishment by offering seasonal cocktails that cater to customers' desire for festive experiences.
3. Promotional Products Industry - The branded collectible cup trend presents an opportunity for promotional product companies to collaborate with businesses in creating unique and customized drinking vessels that can be used for marketing and brand promotion.