Sano is a new food brand that forgoes the popular use of fads in the marketing of products in this industry, to offer products that are simply flavorful and based in legitimate nutritional science.
The branding for Sano was designed by the creative agency Clinic, which wanted to emphasize the simplicity and nutritional qualities associated with the brand. The founders of Sano are "passionate about evidence-based nutritional science" and are nutritional experts themselves, making the foods the brand offers wholesome and healthy, without sacrificing on flavor.
The "fad-free" aspect of the brand emphasizes its focus on health rather than creative marketing strategies that claim products are nutritious, when there may not be much evidence to back those claims up.
Fad-Free Food Brands
The New Sano Food Brand is Based Entirely in Nutritional Science
Trend Themes
1. Simplistic Branding - Brands can adopt simplistic branding strategies to convey the message of their products being wholesome and without any fluff.
2. Nutrition Science-based Products - There is a trend of brands focusing on creating products based on nutritional science and evidence, rather than following fads or the latest health trends.
3. Transparency in Food Industry - Consumers are increasingly demanding transparency from food brands and prefer those that prioritize evidence-based nutritional science in their products, over ones that rely on fads or trends.
Industry Implications
1. Food & Beverage - Food and beverage companies can capitalize on the trend of evidence-based nutrition by creating products that cater to health-conscious consumers, with a focus on transparency and simplicity.
2. Brand & Design - Design agencies can cater to the trend of simplistic branding and minimalism to create visually appealing and effective branding strategies for health and wellness brands.
3. Nutrition - Nutrition consultants and experts can leverage their knowledge and experience in science-based nutrition to help food brands create healthier products based on nutrition science, rather than fads or trends.