The Samuji FW13 lookbook moves between typical candid portraits and more stylistic closeup shots, all of which are steeped in a dark and intimate mood that makes the viewer feel slightly voyeuristic. Nevertheless, it is the perfect way to create an emotional connection while also showcasing wonderful details from the Finnish label's latest line.
Shot by photographer Johnny Kangasniemi, the Samuji FW13 lookbook stars model Kirsi Pyrhonen. The brunette beauty was styled by Minttu Vesala. She is clad in a wardrobe filled with rich textures and dark shades, which is accentuated by her shadowed surroundings. According to head designer Samu-Jussi Kosk, "The fall collection is easy and fun to work with. Maybe it has to do with the Northern weather. It is like the clothes have a bigger purpose since they are needed to keep you warm."
Intimate Closeup Catalogs
The Samuji FW13 Lookbook Stars Moody Model Kirsi Pyrhonen
Trend Themes
1. Moody-intimate Photography - The trend of moody and intimate photography creates a sense of voyeurism and emotional connection, offering opportunities for brands to showcase their products in a unique and compelling way.
2. Texture-rich Fashion - The trend of texture-rich fashion, characterized by rich textures and dark shades, presents an opportunity for brands to create visually striking collections that evoke a sense of luxury and sophistication.
3. Northern-inspired Design - The trend of Northern-inspired design, influenced by the need to keep warm in colder climates, offers opportunities for brands to create practical yet fashionable clothing that combines style and functionality.
Industry Implications
1. Fashion Photography - The fashion photography industry can leverage the moody and intimate trend to capture attention and create visually compelling campaigns for fashion brands.
2. Fashion Apparel - The fashion apparel industry can capitalize on the texture-rich trend by incorporating luxurious textures and dark shades into their collections, appealing to consumers seeking visually striking and high-quality garments.
3. Fashion Design - The fashion design industry can draw inspiration from Northern-inspired design and create clothing that combines fashion-forward aesthetics with functional features, catering to consumers in colder climates.