Sam's Club launched a new ad promoting its new fast mobile checkout app, which allows customers to scan their own items using the new 'Scan & Go' tool. The ad features Usain Bolt, the world record holder and former Olympic sprinter, as well as Allyson Felix, a three-time world champion sprinter.
The ad opens with Usain Bolt being challenged to scan 20 items in three minutes using the Scan & Go tool. Bolt then scans the items and is told to hold Allyson Felix's medals. The ad is clearly promoting speed and efficiently at Sam's Club locations. Having consumers scan their own items would create a faster shopping experience, which could save people time during the holiday shopping season.
Self-Scanning Retail Ads
Sam's Club Launched an Ad Featuring Usain Bolt and Allyson Felix
Trend Themes
1. Fast Mobile Checkout - The trend of fast mobile checkout allows customers to scan their own items using the 'Scan & Go' tool, creating a faster shopping experience.
2. Celebrity Endorsements - The trend of celebrity endorsements in retail ads, such as featuring Usain Bolt and Allyson Felix, helps promote brand awareness and credibility.
3. Efficient Shopping Experience - The trend of promoting speed and efficiency in retail ads encourages consumers to save time and have a more streamlined shopping experience.
Industry Implications
1. Retail - The retail industry can benefit from implementing fast mobile checkout systems and leveraging celebrity endorsements to attract more customers.
2. Marketing - The marketing industry can explore innovative ways to incorporate celebrity endorsements and emphasize efficient shopping experiences in retail ads.
3. Technology - The technology industry can develop and improve fast mobile checkout tools to enhance the overall shopping experience and increase customer satisfaction.