The Samuel Adams Sam ’76 beer comes as a hybrid libation that is made from the mixture of a lager and an ale being merged together for refreshing results. Created after over a year of intensive testing and brewing, the beer was decided to have a base ale and a base lager to ensure it's the perfect flavor profile for fans of the brand to enjoy.
The drink is inspired by craft beers and combines Citrus, American Cascade, Mosaic and Simcoe hope with distinct notes of citrus. This acknowledges the growing consumer interest in craft libations to try drinks that are distinctly different from what has been traditionally available in the mainstream market from established brands.
Refreshing Hybrid Lager Ales
The Samuel Adams Sam ’76 Beer Merges Flavors Together
Trend Themes
1. Hybrid Lager Ales - Craft beers are inspiring the creation of hybrid lager ales that blend the flavors of lagers and ales for a refreshing drinking experience.
2. Flavor Mixing - Merging different flavors together, such as citrus and hoppy notes, is a trend in the craft beer industry that creates unique taste profiles.
3. Craft Beer Innovation - Creating new beer styles through intensive testing and experimentation is a disruptive innovation opportunity for craft beer brands.
Industry Implications
1. Craft Beer - Craft beer industry has the opportunity to capitalize on the trend of hybrid lager ales by creating their own unique flavor combinations.
2. Beverage - The beverage industry can explore flavor mixing trends to develop innovative drink options beyond traditional offerings.
3. Brewing - Brewing companies can leverage the trend of craft beer innovation by investing in research and development to create new and exciting beer styles.