'salvy;' is a Japanese fashion label founded by Hirokazu Goh in 2013 and its latest offering for Fall/Winter 2018 exudes earthy aesthetics. Its garments for the colder season boasts warm rustic tones and takes on a down-to-earth theme. The designs exude minimalist details and casual style.
The new salvy; Fall/Winter 2018 collection features an expansive selection including knitwear, trousers, casual suiting pieces, hooded outerwear and overcoats. The color palette stays in line with the collection's earthy theme, showcasing colors such as warm red hues, rustic orange, black, grays and blue. Some standout pieces from the capsule include a suit with a sporty side-strip detail, trousers with high sheen and an overcoat with just a top button fastening detail. The new salvy; collection will be available for purchase at retail locations come July this year.
Earthy Warm-Toned Apparel
The salvy; FW18 Collection is Rustic and Gritty
Trend Themes
1. Earthy Warm-toned Apparel - With the popularity of earthy tones and minimalist aesthetics, there is an opportunity for fashion brands to create collections that focus on sustainable and natural materials.
2. Down-to-earth Fashion - The demand for simple and casual clothing presents an opportunity for fast fashion brands to shift towards more sustainable and ethical manufacturing.
3. Knitwear Expansion - With the rise of cozy knitwear during fall and winter seasons, there's a potential for the knitting industry to grow and appeal to younger consumers.
Industry Implications
1. Fashion Industry - The fashion industry can adjust to the current trends and provide eco-friendly alternatives that cater to consumers’ minimalist desires.
2. Fast Fashion Industry - Fast fashion brands can adopt a more sustainable and ethical approach to manufacturing to cater to the demand for casual and minimalistic clothing.
3. Knitting Industry - The knitting industry can innovate by using advanced technologies and eco-friendly materials to expand its market and appeal to younger generations.