The SALT. x Radford sunglasses are a collaboration range of eyewear styles created to celebrate some of the most iconic moments from the history of racing and provide wearers with a way to maintain their everyday cool.
The sunglasses include the RS-500 and RS-600, which are inspired by Steve McQueen and Paul Newman, and are characterized by their round or square lenses. The sunglasses are crafted with aerospace-grade Japanese titanium for the frames along with CR-39 polarized lenses to deliver impressive protection from glare and optimized visual clarity.
The SALT. x Radford sunglasses are available now from the brand for $750 per pair and come packaged in a luxe leather carrying case for storage. The sunglasses come in four color options each.
Collaboration Racer-Inspired Eyewear
The SALT. x Radford Sunglasses Come in Two Designs
Trend Themes
1. Racing-inspired Eyewear - There is an opportunity to create a range of eyewear styles inspired by the racing industry and the drivers themselves.
2. Aerospace-grade Materials in Eyewear - There is a disruptive innovation opportunity to bring high-performance materials such as Japanese titanium into the eyewear industry to improve durability and functionality.
3. Luxury Eyewear Packaging - An opportunity exists to enhance the overall experience of purchasing eyewear by creating luxe packaging options that add value for the customer.
Industry Implications
1. Eyewear - The eyewear industry can benefit from incorporating high-performance materials and racing-inspired designs into their products, offering customers more durable and unique options.
2. Luxury Goods - The luxury goods industry has an opportunity to expand into the eyewear market by creating high-end, designer eyewear and packaging that appeals to affluent consumers.
3. Sports and Racing - The sports and racing industry can collaborate with eyewear brands to create limited edition collections that celebrate iconic moments and personalities from their industry, offering fans an opportunity to own a piece of history.