While the Victoria's Secret fashion shows are a big deal in North America, an even bigger lingerie show makes the Angels look flat. The Salon de Lingerie International isn't just a single show -- it's a four day even in Paris and it focuses on the next big thing in sexy undies. It has everything from beautiful delicates and ultra racy corsets to practical pieces for niche needs like nursing or very flat chests.
This year 27,147 visitors showed up for the event that ran from January 24-27. The timing couldn't be more perfect either; the weeks leading up to Valentine's Day always see a huge surge in lingerie purchases.
Mega Lingerie Fashion Show in Paris
The Salon de Lingerie International
Trend Themes
1. Next-generation Lingerie - Opportunity for disruptive innovation in the development of advanced fabrics, smart technology, and sustainable materials for lingerie.
2. Niche Lingerie Market - Opportunity for disruptive innovation in catering to niche markets such as nursing lingerie and lingerie for flat chests.
3. Valentine's Day Lingerie - Opportunity for disruptive innovation in creating unique and personalized lingerie options for the Valentine's Day market.
Industry Implications
1. Textile and Fabric Manufacturing - Opportunity for disruptive innovation in creating advanced fabrics and materials for lingerie industry.
2. Fashion Design - Opportunity for disruptive innovation in designing lingerie that caters to niche needs and incorporates smart technology.
3. Retail and E-commerce - Opportunity for disruptive innovation in marketing and selling personalized lingerie options for Valentine's Day.