Sally Hansen and Jared McCain have announced a new partnership that will see the Duke University basketball player acting as the first-ever athlete to represent the cosmetic brand.
The partnership was struck thanks to McCain's distinct style and commitment to self-expression both on and off the court. McCain has continued to garner attention thanks to his signature blue and white painted nails that correspond to Duke University's signature team colors. The partnership could help to set the stage for additional sponsorships with athletes and beyond to help diversify the personalities in the beauty space.
Coty US Senior Vice President of Consumer Beauty Kevin Shapiro commented on the Sally Hansen and Jared McCain partnership saying, "At Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality. Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He’s continued to remain true to himself, and we’re thrilled to welcome him to the Sally Hansen family."