Beauty retailer Sally Beauty recently announced an ambitious vegan pledge that aims to account for 80% of its brand offerings by the end of the 2021 fiscal year.
While known for its versatile and affordable product range, Sally Beauty is looking to transform its brand with clean products and a more sustainable ethos -- a decision inspired by the growing consumer demand for clean beauty offerings at an accessible price point.
"Our customer base wants to see a more environmentally-friendly Sally, and we’re proud of the plan we’ve developed to get us there," said Aaron Alt, President of Sally Beauty Supply about the pledge. The pledge is part of the company's broader SBH Going Green initiative which has already resulted in 50 percent of products under the brand's private label being vegan.
Cruelty-Free Beauty Brand Initiatives
Sally Beauty's Vegan Pledge Will Account for 80% of Products
Trend Themes
1. Clean Beauty Demand - The growing consumer demand for clean beauty offerings is driving the transformation of beauty brands like Sally Beauty.
2. Sustainable Ethos - Beauty brands are adopting a more sustainable ethos to meet the increasing consumer demand for environmentally-friendly products.
3. Accessible Vegan Options - Beauty brands, like Sally Beauty, are expanding their vegan product offerings to provide accessible options for consumers.
Industry Implications
1. Beauty Retail - Beauty retailers such as Sally Beauty are embracing the clean beauty trend and offering more sustainable and vegan products.
2. Private Label - Private label brands are developing more vegan and environmentally-friendly products to meet consumer demand.
3. Personal Care - The personal care industry is responding to the demand for clean and eco-friendly products by innovating with vegan and sustainable options.