Avid fans of the signature Aperol Spritz cocktail are sure to rejoice at the news of the Saint Spritz canned cocktail as an easier way to enjoy the refreshment at their leisure.
The cocktail was created by former Bachelorette JoJo Fletcher and her sister in law Mallory Patton as an alternative to the aforementioned drink recipe, but with convenience and consistency in mind. The spritz is thus crafted with a 5% ABV and a wine-based recipe that comes in a 12-ounce can that's perfect for providing two servings to a couple or friends.
The Saint Spritz canned cocktail comes as part of the continued shift towards premixed libations as consumers flock to easier ways to enjoy some of their favorite food and beverage.
Premixed Spritz Cocktails
Saint Spritz Was Created by JoJo Fletcher as a Convenient Refreshment
Trend Themes
1. Premixed Cocktails - The popularity of premixed cocktails like Saint Spritz presents an opportunity for innovative ready-to-drink beverage brands to create convenient and consistent cocktail options.
2. Convenience Drinks - The rise of canned cocktails like Saint Spritz showcases the demand for convenient beverage options that can be enjoyed at leisure, opening possibilities for disruptive innovations in the ready-to-drink market.
3. Shifting Consumer Preferences - The preference for easier ways to enjoy favorite food and beverages, exemplified by the success of Saint Spritz, signals an opportunity for businesses to cater to consumers' desire for convenience and simplicity.
Industry Implications
1. Ready-to-drink (RTD) Beverages - The growth of premixed cocktails, such as Saint Spritz, underscores the potential for disruptive innovation in the ready-to-drink beverage industry, where brands can create innovative and convenient alcohol offerings.
2. Canned Beverage Manufacturing - The increasing popularity of canned cocktails, like Saint Spritz, points to disruptive opportunities for the canned beverage manufacturing industry to adapt and cater to the demand for convenient, on-the-go drinks.
3. Alternative Alcohol Products - With the success of Saint Spritz, there is a potential for disruptive innovation in the alternative alcohol products industry, as consumers seek out convenient, ready-to-drink options with consistent flavor profiles.