Nike introduces the latest Sail Blue colorway palette to join its roster, seen adorning the iconic Dunk Low sneaker model this season. In terms of the construction, the shoe is made with white leather materials at the base foundation and detailed with blue mesh at the tongue for a bright pop of color.
It also has tumbled leather paneling to add some textural contrast to the Swoosh accent. Additional details include the perforated shoe box and the notable Nike branding at the heel, the tongue, and the red insoles. It all rests on top of a white midsole base and a gum rubber outsole foundation to match the Nike heel detailing before white laces round out the entire look.
Classic Tumbled Leather Sneakers
Nike's Dunk Low Sneaker Gets a Sail Blue Colorway Design
Trend Themes
1. Sustainable Fashion - The use of eco-friendly and sustainable materials in the production of fashion items, such as sneakers, is an opportunity for disruptive innovation.
2. Customization - The ability to allow customers to personalize their sneakers, such as the colorway palette, through online tools is an opportunity for disruptive innovation.
3. Virtual Try-on - Creating 3D models of sneakers and implementing AR technology to allow customers to virtually try on and interact with the product before purchasing is an opportunity for disruptive innovation.
Industry Implications
1. Footwear - Innovative and sustainable materials, as well as virtual try-on features, can revolutionize the footwear industry.
2. Fashion - Customization features, especially with color palettes, can create new opportunities in the fashion industry.
3. Technology - The integration of AR technology in virtual try-on features can create new opportunities in the technology industry.