The Sahara Ray Swim Spring/Summer 2014 lookbook deviates from the norm.
Instead of the usual, over-the-top glamour that is signature to most swimwear editorials and advertisements, Sahara Ray has taken a hipster-friendly approach to bathing attire. Instead of girls with meticulous hair and makeup draped in ornamental jewelry, the lookbook features a more casual vibe. Think sandy skin, beachy waves and a generally exuberant spirit.
The lookbook (and collection) has an authentic California-girl vibe, which can be explained by Sahara's own beach roots. She is, after all, the daughter of professional surfer Tony Ray. If you appreciate a more casual approach to beachwear, then the Sahara Ray Spring/Summer 2014 collection is definitely the way to go!
Hipster Swimwear Lookbooks
The Sahara Ray Swim Lookbook is Effortless and Fun
Trend Themes
1. Hipster Swimwear - Opportunity for swimwear brands to create more casual and laid-back designs that resonate with the hipster market.
2. Authentic California-girl Vibe - Opportunity for brands to tap into the California beach culture and create collections that embody the carefree spirit and style.
3. Minimalist Lookbooks - Opportunity to move away from overly glamorous and ornamental lookbooks and embrace a more natural and effortless aesthetic.
Industry Implications
1. Swimwear Industry - Opportunity for swimwear brands to innovate their designs and cater to the growing demand for more casual and authentic styles.
2. Fashion Industry - Opportunity for fashion brands to incorporate the authentic California beach culture into their collections and appeal to a broader audience.
3. Advertising Industry - Opportunity for advertising agencies to create minimalist and authentic campaigns that resonate with consumers looking for a more natural and effortless aesthetic.