London-based imprint Sage Nation unveils its new collection designed for the Spring/Summer 2024 season. It is defined by its core values of balance and perspective complete with layered looks blending elements of the past and present. When looking at the capsule, it appears to be heavily influenced by 80s themes and British academia.
It is translated through sportswear and workwear looks defined by items such as oversized nylon anoraks or co-ord sets that are inspired by Japanese mechanics. The rest of the range features structured jackets, boxy buttoned tops, knitwear, and more. Overall, the tonal palette can be defined as calm with hues of brown, grey, camel, navy blue, sage, white, and bright orange for a pop of color.
Summer-Ready Layered Apparel
Sage Nation Presents its New Capsule for the SS24 Season
Trend Themes
1. Layered Apparel - Disruptive innovation opportunity: Explore new materials and construction techniques to create innovative and functional layered clothing for all seasons.
2. 80s-inspired Fashion - Disruptive innovation opportunity: Combine retro aesthetics with modern technology to create nostalgic yet cutting-edge fashion pieces.
3. Japanese-inspired Workwear - Disruptive innovation opportunity: Blend traditional Japanese workwear elements with contemporary designs to create unique and versatile clothing options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Experiment with sustainable materials and eco-friendly manufacturing processes to meet the growing demand for ethical fashion.
2. Sportswear - Disruptive innovation opportunity: Integrate smart textile technology and advanced performance features into sportswear designs to enhance athletic performance and comfort.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop new techniques to create lightweight, durable, and breathable fabrics for use in layered apparel and beyond.