Nike introduces another design to join the roster for its iconic Dunk Low sneaker model with the latest Safari Swoosh visual. The shoes have a white leather base foundation for a crisp look and then soft suede overlaying on top in a tonal and textural contrast due to its orange hue.
This design language continues throughout the rest of the shoe as there are animal prints that can be seen on the shoe by the lateral side of the heel detailing the Swoosh. Branding details start with the tongue tag over the forefoot and the Nike logo embroidered onto the heel section. It all sits on top of a matching white midsole foundation and an orange outsole.
Patterned Logo Sneaker Silhouettes
Nike's Dunk Low Sneaker Model Gets a Safari Swoosh Update
Trend Themes
1. Patterned Logo Sneakers - The trend of incorporating animal prints and patterns onto classic sneaker designs, like Nike's Dunk Low, provides an opportunity for innovative partnerships with fashion brands.
2. Tonal and Textural Contrast Designs - The trend of using contrasting colors and textures to elevate sneaker designs, like Nike's orange suede overlay, presents an opportunity for collaborations with artists and designers to create unique and disruptive limited edition releases.
3. Branding Details on Sneakers - The trend of incorporating branding details, like Nike's embroidered logo on the heel section, allows for an opportunity to explore digital product customization and personalization services for customers to create unique, branded sneakers.
Industry Implications
1. Footwear - Footwear industry professionals can look to incorporate unique and trendsetting designs, such as patterned logos and tonal and textural contrasts, in order to attract customers and stand out in a competitive market.
2. Fashion and Apparel - Fashion and apparel industries can collaborate with sneaker brands to create cross-functional and innovative limited edition releases that explore the intersection of fashion and function.
3. Marketing and Advertising - Marketing and advertising professionals can explore the trend of incorporating branding details into sneaker designs and create experiential campaigns or digital customization platforms to engage customers and promote brand loyalty.