Period Correct recently unveiled its new Safari collection that blends together the culture of motorsports and the world of safari all together. The streetwear designs are inspired by the East African Safari Rallies and honors the strength and sturdy terrain of the vehicles in the rallies.
Some of which include Porchaes, Datsuns, Lancias, and Peuegots. The collection features a series of jackets, tees, hoodies, hats, and more. Some of the standout designs in the Safari collection include the camouflage style jacket with black, green, and brown hues, the black tee with a monochromatic graphic of the 1977 Lancia Stratos owned by Sandro Munari and Piero Sodano. Additionally, the cap in brown and gray detailed with an embroidered logo referencing the rally and the bomber jacket round out the range.
East African-Inspired Streetwear
Period Correct's Safari Collection Draws Inspiration from Rallies
Trend Themes
1. African-inspired Streetwear - Disruptive innovation opportunity: Encourage local designers in African countries to create their own streetwear lines and use their culture and traditions as inspiration.
2. Motorsports-inspired Fashion - Disruptive innovation opportunity: Combine the world of fashion with motorsports culture to create unique, eye-catching designs that capture the essence of both industries.
3. Camouflage Patterns - Disruptive innovation opportunity: Explore the use of camouflage patterns in fashion design, taking inspiration from military and outdoor sports equipment and developing new interpretations for the fashion industry.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Collaborate with the motorsports industry and explore how fashion can be influenced by motorsports, creating unique and innovative collections.
2. Motorsports Industry - Disruptive innovation opportunity: Incorporate streetwear into the motorsports world, creating unique and innovative merchandise that appeals to both motoring enthusiasts and fashion-conscious audiences.
3. Textile Industry - Disruptive innovation opportunity: Develop new, sustainable materials for fashion and design with a conscious emphasis on cultural identity, seeking inspiration from indigenous and traditional fabrics.