The ever growing popularity of the Angry Birds game that started off as an iPhone app has become a global favorite among people of all ages and this explains the soon-to-be opened Angry Birds Land. China was the first country to turn this animated obsession into a reality with an unofficial Angry Birds theme park. Finland has now followed suit, by opening the first official Särkänniemi Adventure Park based on the game.
Visitors can enjoy twelve rides, as well as an entirely themed park, equipped with a food area and screens throughout the park to play the game on. The Särkänniemi Adventure Park will be up and running starting on June 8th, 2012.
This concept is a great example of turning fantasy into reality. As users immerse themselves into virtual gaming, they still crave those tangible experiences that amplify our desire for excitement.
App-Inspired Theme Parks
Sarkanniemi in Tampere, Finland Will Open Angry Birds Land
Trend Themes
1. Virtual-reality Theme Parks - Creating immersive theme park experiences that blend virtual reality with tangible attractions.
2. Game-inspired Theme Parks - Transforming popular video games into real-world theme park destinations.
3. Interactive Gameplay Parks - Designing theme parks that integrate interactive gameplay elements for visitors to enjoy.
Industry Implications
1. Amusement Parks - Amusement parks can explore opportunities to incorporate virtual reality and popular game themes into their attractions, providing unique and immersive experiences for visitors.
2. Gaming - The gaming industry can collaborate with theme parks to develop game-inspired attractions and experiences, expanding their reach beyond digital platforms.
3. Entertainment - The entertainment industry can leverage the popularity of virtual reality and interactive gameplay to create innovative theme park concepts that appeal to a wide audience.