Titled 'Actitud,' the S Moda June 2014 editorial is chock full of attitude, which is what the Spanish word means. Yet it could have easily been titled 'retro' or 'urban' as these qualities are also at the forefront of the photoshoot. Shot by photographer Henrique Gendre in alleyways and streets full of graffiti, the images are desolate and tough.
Yet the fashion featured throughout the S Moda June 2014 editorial is much more feminine than one would first expect. As though inspired by the 60s, there is a focus on vibrant colors and aline silhouettes. The looks were put together by stylist Empar Prieto, who pulled pieces from the fall collections of Gucci and other labels. German model Toni Garrn rocked the looks with big hair and cat eyes by Henrique Martins.
Urban Retro Editorials
The S Moda June 2014 Photoshoot Stars an Edgy Toni Garrn
Trend Themes
1. Urban-retro Fashion - The retro and urban vibes showcased through fashion, like in S Moda's June 2014 editorial, can be leveraged by fashion brands to create edgy and feminine styles.
2. Graffiti-inspired Photography - The use of graffiti-filled alleyways and streets in photography, as seen in the S Moda June 2014 editorial, can be used for branding and marketing campaigns by creative agencies.
3. Vibrant Colors and Aline Silhouettes - The focus on bright colors and A-line silhouettes reminiscent of the 60s in S Moda's June 2014 editorial can be used in creating new fashion collections for women.
Industry Implications
1. Fashion Industry - Fashion designers and brands can leverage the retro and urban vibes showcased in S Moda's June 2014 editorial to create edgy and feminine styles.
2. Creative Agency - Creative agencies can utilize the edgy vibes seen in the S Moda June 2014 editorial for branding and marketing campaigns.
3. Photography Industry - Photographers can create advertisements for fashion brands using the graffiti-filled alleyways and streets similar to those used in the S Moda June 2014 editorial.