The Sonia Rykiel kids collections for the 2016 year was inspired by a Parisian theme. The newly re-launched brand now features a new logo and with it, new design concepts. All of the kid-approved apparel items have a bright color scheme that attracts children and adults alike.
In honor of the recent change, the line is now by named 'Sonia Rykiel Paris,' as opposed to the previous title 'Rykiel Kids.' While Paris inspired a classic idea of timeless wardrobe pieces and elegant accessories, this line will feature fresh playful tones. The line maintains its high-end stature while still catering to a youthful generation.
The freshly re-launched children fashion line will officially be released for public consumption during the spring and summer of 2016. A few of the items that will be featured in the line include feminine jumpsuits and belted shirt dresses.
Parisian Child Apparel
The 2016 Line for Sonia Rykiel Kids Collections Take on French Themes
Trend Themes
1. Parisian-inspired Kids Apparel - Opportunity to explore how Parisian culture can be incorporated into children's apparel design beyond the traditional elegant style.
2. Playful Color Schemes in High-end Children's Fashion - Opportunity to disrupt the traditional high-end children's fashion market with fun and colorful designs.
3. Logo and Brand Update for Children's Fashion - Opportunity for other children's fashion brands to update their logos and re-brand to appeal to a youthful generation.
Industry Implications
1. Children's Apparel - Companies in the children's apparel industry should consider incorporating playful color schemes and Parisian inspiration in their designs.
2. High-end Fashion - High-end fashion brands could benefit from updating their logos and re-branding to appeal to a younger market.
3. Fashion Design - Fashion designers should explore the potential of Parisian culture in their designs to cater to a broader customer base.