Swedish sportswear label Björn Borg works in collaboration with London-based designer Ryan Hawaii on a new range of boxer briefs. This partnership marks the first of many as Björn Borg prepares to branch out to the territory of fashion with London designers. The new collection is comprised of boxers that are adorned in Hawaii's signature design prints, with an influence of punk styles. There are three different designs in total, all of which are vividly illustrated and boast graffiti-informed designs.
The three designs are entitled 'Blackberry Cordial,' 'Hawaiian Ocean,' and 'Peacoat.' The Blackberry Cordial has color-blocking elements and layering logo prints that nod to Ryan Hawaii. Hawaiian Ocean is done in bright blue waves and a simple alien accent. The Peacoat design is complete in purple and pink hues with contrasting yellow spiral details.
Punk-Informed Colorful Boxers
Ryan Hawaii Works with Björn Borg on a New Set of Boxers
Trend Themes
1. Collaborative Partnerships - The collaboration between Björn Borg and Ryan Hawaii highlights the trend of fashion brands partnering with designers to create unique and innovative products.
2. Punk-inspired Designs - The punk-influenced prints on the boxers reflect a trend of incorporating edgy and rebellious aesthetics into fashion and streetwear.
3. Graffiti-informed Patterns - The graffiti-inspired designs on the boxers represent a trend of using street art and urban influences to create visually striking apparel.
Industry Implications
1. Sportswear - The collaboration between Björn Borg and Ryan Hawaii opens up opportunities for disruptive innovation in the sportswear industry by infusing it with unique design styles and artistic elements.
2. Fashion - The partnership between Björn Borg and London designers signifies a potential disruptive innovation in the fashion industry, as traditional sportswear brands explore new avenues and collaborations.
3. Streetwear - The incorporation of punk and graffiti-inspired designs into the boxers showcases the potential for disruptive innovation in the streetwear industry by pushing boundaries and embracing unconventional aesthetics.