Evil Twin brewing is known for their masterful branding campaigns and its Ryan and the Gosling is the latest masterpiece. Attaching the name of one of the biggest heartthrobs on the planet is a good way to sell a brew or two, so Ryan and the Gosling will be sure to catch the attention of females (and even a couple males).
Evil Twin is a two headed monster when it comes to its product. On the one hand, you have the beers themselves that can range in flavor. On the other hand, you have the branding and marketing that comes in some of the coolest and most interesting forms.
Ryan and the Gosling doesn't just feature the star's name: it also comes with a refreshing citrus flavor.
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
Trend Themes
1. Celebrity-driven Branding - Using the name of a popular celebrity to promote a product creates a unique and attention-grabbing branding opportunity.
2. Creative Brewery Marketing - Innovative and engaging marketing tactics can enhance the appeal and sales of a brewery's products.
3. Flavor Innovation in Beer - Introducing unique and refreshing flavors to beer can attract a wider consumer base and drive sales.
Industry Implications
1. Breweries - Breweries can leverage celebrity endorsements and creative marketing to differentiate themselves in a competitive market.
2. Beverage Branding - Companies specializing in beverage branding can offer unique strategies to incorporate celebrity names and flavors into their clients' products.
3. Craft Beer Industry - The craft beer industry can embrace flavor innovation and celebrity collaborations to stand out and capture consumer interest.