RXBAR Layers are new creamy and crunchy layered protein bars that elevate the simple protein bars that the brand is known for with indulgent nut butter. RXBAR Layers are said to be two-sided and share signature ingredients like egg whites for protein, nuts for texture and dates to bind, plus nut butter and real honey.
Each of the bars boasts up to 15 grams of protein per bar, which can be enjoyed in flavors like Chocolate Almond and Peanut Butter Chocolate. These layered snack bars have the potential to appeal to those who are looking for a simple post-workout snack, a mid-day treat or even just a hint of indulgence that's full of chewy, creamy and crunchy textures.
Multi-Layered Protein Bars
RXBAR Layers Combine the Best Features of Nut Butter and Protein Bars
Trend Themes
1. Layered Protein Bars - RXBAR Layers elevate classic protein bars with indulgent nut butter, highlighting opportunities in the health and wellness industry for more inventive protein snacks.
2. Two-sided Nutrition - RXBAR Layers' two distinctive sides with real ingredients like egg whites, nuts and dates can inspire innovation in other snack bars wanting to bring a sense of dynamism and variety to their product.
3. Indulgent Health Foods - RXBAR Layers merge indulgence with nutrition, tapping into the growing demand for health-promoting snacks that don't sacrifice flavorful experiences.
Industry Implications
1. Health and Wellness - RXBAR Layers' high protein content and use of real, whole-food ingredients will continue to be in-demand in health-conscious consumer and fitness markets.
2. Snack Foods - RXBAR Layers cater to consumers' growing demand for convenient and accessible snack foods that can also offer nutritional value.
3. Nutritious Indulgence - RXBAR Layers speak to a broader segment seeking to indulge in treats that are both satisfying and nutritious, expanding opportunities in the food and beverage industry for innovative health-conscious products and flavors.