Iconic New York-based streetwear label Supreme has teased the release of the new Supreme®/MG 1/100 RX-78-2 GUNDAM Ver.3.0 figurine. This week, the hype brand took to Instagram to premier a short stop-motion animated video featuring the beloved Gundam character in battle.
Made in collaboration with Gunpla and Bandai, the new video depicts a fight sequence between the Supreme version of Gundam and Zaku, who duke it out atop a glass display case. Moreover, the short film also includes voiceover work by @crimesfacesx, a famous New York Instagrammer, who plays the voice of the branded figurine. The Instagrammer provides his classic high-energy commentary under the guise of Gundam, describing himself as "a robotic Don Cheadle, dressed as a hot Cheeto!"
In addition, the video features other iconic Supreme paraphernalia such as the brand's blowhorn, red and yellow hand saw, and canteen.
Streetwear-Branded Action Figures
Supreme Teases the Release of Its RX-78-2 GUNDAM Ver.3.0
Trend Themes
1. Streetwear-branded Toys - Fashion and apparel brands can expand their product lines through the introduction of limited edition action figures and toys.
2. Animated Brand Collaborations - Collaborations between fashion and animation studios can result in unique visual storytelling opportunities for both industries.
3. Nostalgic Collectibles - The growing market for collectibles offers opportunities for brands to tap into nostalgia and create limited edition products that will be highly sought after by fans.
Industry Implications
1. Fashion and Apparel - By branching into toy and collectible markets, brands in the fashion and apparel industry can explore new revenue streams and engage with customers in new and exciting ways.
2. Entertainment - Collaborations with fashion and apparel brands can create new opportunities for animated and live-action content that appeals to fans across different industries.
3. Toys and Collectibles - The growing market for toys and collectibles offers opportunities for companies to partner with popular brands to create unique and highly valuable products that appeal to collectors and fans alike.