A limited number of Ruthless whiskey bottles are launching at California's St. George Spirits Distillery and this new product was made from distilled Sierra Nevada beer. This collaboration from St. George Spirits and Sierra Nevada Brewing takes the form of a limited-edition whiskey distilled from Sierra Nevada's Ruthless Rye IPA.
This collaboration has been in the works for nearly a decade. "This is a spirit that has been in barrel for eight years — older than many craft distilleries," said Dave Smith, St. George's head distiller and blender. Fortunately, the results of this collaboration are ready to share with fans. As far as what whiskey drinkers can expect in terms of taste, the Ruthless whiskey is said to offer chocolate, turmeric, pistachio, fruit punch and coconut notes, plus marmalade, roasted pineapple, ginger, white pepper and even Tootsie Roll.
Distilled Beer Whiskeys
Sierra Nevada Beer Was Distilled to Create the Ruthless Whiskey
Trend Themes
1. Craft Distilling - Incorporating unique ingredients and collaborations in spirits production creates new opportunities for craft distilling.
2. Beer and Spirits Hybridization - Crossing over beer and spirits production opens doors for the innovation of new beverage categories.
3. Aging Spirits for Extended Durations - Ageing spirits for longer times generates a unique flavor profile which can be marketed as a high-end product.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturing industries can incorporate cross-cultural collaborations to produce new and innovative spirits like the Ruthless Whiskey.
2. Beverage Manufacturing - The incorporation of unique ingredients from different beverage categories opens doors for beverage manufacturing companies to create hybrid spirits and craft new categories.
3. Luxury Products - Creating aged spirits blended from beer and whiskey provides an opportunity to target the luxury niche, marketed with emphasis on unique taste profiles and premium packaging.