Amnesty International's Northern Ireland branch employed some crafty tactics to protest the recent jailing of Russian punk band Pussy Riot. Morning commuters were amused to spot some of the cities most well known statues voicing their concern for free speech through the brightly coloured balaclavas and placards reading Free Pussy Riot.
Balaclavas were provided by local guerilla knitters of the group Secret Outside Crocheters and Knitters (S.O.C.K.) in a statement of solidarity with the punk band. Pussy Riot has been jailed for two years for their public performance of an anti-Putin song in the run up to the Russian elections.
Northern Ireland has long been a torch bearer for the punk spirit, with local bands like Stiff Little Fingers and The Undertones kicking against the system in the early seventies. A solidarity gig is planned for September 7, 2012.
Commandeered Statue Protests
Amnesty Uses Well-Known Spots in Belfast to Raise Awareness
Trend Themes
1. Protest Activism - Opportunity to use creative tactics and public spaces to raise awareness for social and political issues.
2. Craftivism - Opportunity for activists to use craft techniques to make a visual impact and express solidarity.
3. Solidarity Events - Opportunity to organize concerts and events to show support for causes and generate momentum for change.
Industry Implications
1. Activism and Advocacy Organizations - Disruptive innovation opportunity: Develop new and creative methods of communication and protest to drive social change.
2. Craft Supplies and DIY Arts - Disruptive innovation opportunity: Create and market craft supplies specifically designed for activism purposes.
3. Event Management and Entertainment - Disruptive innovation opportunity: Design and organize unique and impactful solidarity events that resonate with attendees and generate media attention.