To promote tourism in the biggest country in the world, the Russian Tourist Board launched a design competition for its rebranding initiative. The winning graphic was created by a group of four artists from four different graphic design agencies.
The campaign is titled 'The Whole World Within Russia' and heavily draws inspiration from the suprematist artists. The creative movement itself was founded by Russian-born Kazimir Malevich and contains within itself the spirit of avant-garde art. It is characterized by the use of basic geometric forms in a limited range of color. Using this as a template, the winning team incorporates imagery of cuisine, art and the traditional matryoshka doll within their designs. The Russian Tourist Board's billboards playfully mimic this style throughout, superimposing the word 'Russia' on the suprematist-inspired imagery.
Suprematist-Inspired Rebranding Initiatives
The Russian Tourist Board Has a New Artistic Identity
Trend Themes
1. Suprematist-inspired Rebranding - Disruptive innovation opportunities in graphic design and branding through the use of suprematist-inspired elements and imagery.
2. Artistic Identity in Tourism - Opportunities for disruptive innovation in the tourism industry by utilizing artistic concepts and inspirations for effective place branding.
3. Promoting Cultural Heritage Through Design - Innovative possibilities to promote cultural heritage and national identity through creative design competitions and rebranding initiatives.
Industry Implications
1. Graphic Design - Disruptive innovation opportunities in the graphic design industry by incorporating suprematist-inspired elements and concepts to create unique brand identities.
2. Tourism - Innovative opportunities in the tourism industry to enhance promotional efforts and attract visitors by incorporating artistic and cultural elements in destination branding.
3. Creative Agencies - Opportunities for disruptive innovation in the creative agency industry by participating in design competitions and leveraging artistic inspirations to create impactful brand identities.