Korean model (and a personal favorite) Daul Kim appears in the Russh editorial ‘I Want You to Want Me.’ Photographed by Beau Grealy, the stripped-down shoot appears in the Australian magazine’s 31st issue.
Fashion editor Stevie Dance imagines a bleached-blond and indifferent Kim roaming around a seedy motel in outfits by Preen, Louis Vuitton, Dries van Noten and Christopher Kane. The editorial was shot in a Jersey roadhouse where a complimentary tin of Beefaroni awaited guests in every room—classy.
Seedy Motel Spreads
Model Daul Kim in the Russh Editorial 'I Want You to Want Me'
Trend Themes
1. Seedy Motel Fashion - Opportunities in designing clothing lines and accessories that blend with seedy motel themes.
2. Indifferent Fashion Models - Disruptive innovation ideas for models that exude more indifference and grit.
3. Jersey Roadhouse Shoots - Opportunities for creating fashion photo shoots in unconventional settings such as low-cost motels.
Industry Implications
1. Fashion - The fashion industry can leverage this trend to create collections around seedy motel decor and styles.
2. Modeling - Agencies and photographers can explore new opportunities in hiring models who embody indifference and gritty personas.
3. Hospitality - Brands in the hospitality industry could use this trend to create retro experiences in old motels and roadhouses.