Korean model (and a personal favorite) Daul Kim appears in the Russh editorial ‘I Want You to Want Me.’ Photographed by Beau Grealy, the stripped-down shoot appears in the Australian magazine’s 31st issue.
Fashion editor Stevie Dance imagines a bleached-blond and indifferent Kim roaming around a seedy motel in outfits by Preen, Louis Vuitton, Dries van Noten and Christopher Kane. The editorial was shot in a Jersey roadhouse where a complimentary tin of Beefaroni awaited guests in every room—classy.
Seedy Motel Spreads
Model Daul Kim in the Russh Editorial 'I Want You to Want Me'
Trend Themes
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Seedy Motel Fashion — Opportunities in designing clothing lines and accessories that blend with seedy motel themes.
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Indifferent Fashion Models — Disruptive innovation ideas for models that exude more indifference and grit.
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Jersey Roadhouse Shoots — Opportunities for creating fashion photo shoots in unconventional settings such as low-cost motels.
Industry Implications
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Fashion — The fashion industry can leverage this trend to create collections around seedy motel decor and styles.
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Modeling — Agencies and photographers can explore new opportunities in hiring models who embody indifference and gritty personas.
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Hospitality — Brands in the hospitality industry could use this trend to create retro experiences in old motels and roadhouses.