The Runway vs. Real Girl post comes of Refinery29's latest runway observations. The site took note of this year's current collections with a specific focus on makeup. It has here worked to replicate the hair styles and cosmetic looks of Marc by Marc Jacobs and Jason Wu.
This post addresses the lack of practicality that often comes with current high end lines. While the varying takes on beauty are appropriate for top catwalks at New York and Paris Fashion Week, women often have trouble emulating them on the daily. A host of participants nonetheless pulled off the current Wu and Jacobs-approved fashions, seen in the wrap around braids, criss cross hairdos and winged eye shadow.
Off-Runway Beauty Replicas
The Runway Vs Real Girl Post Takes from Catwalk Looks
Trend Themes
1. Practical Runway Replicas - Opportunity to create practical replicas of high-end runway looks for everyday women.
2. Accessible Beauty Trends - Opportunity to make high-end cosmetic trends more accessible and achievable for the average consumer.
3. Everyday Runway Makeup - Opportunity to create makeup looks that can be easily replicated by women in their daily lives.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to offer practical replicas of high-end runway looks.
2. Beauty & Cosmetics - Disruptive innovation opportunity for beauty and cosmetics industry to create products and tutorials that help consumers achieve high-end beauty trends.
3. Online Fashion Platforms - Disruptive innovation opportunity for online fashion platforms to showcase and sell everyday runway makeup products and tutorials.