A new running collection is on the horizon for the Fall/Winter 2019 season and it comes through from a collaboration between beloved sportswear brand adidas Originals and Wood Wood -- a Danish fashion and lifestyle brand.
Dubbed the 'Run City Pack,' the running collection celebrates the athletic activity as it "offers unparallel opportunities for self-expression and fulfillment." For each release under this name, adidas Originals will partner with a brand that can extend the aesthetic in a unique way. Wood Wood, for example, can bring its Scandinavian roots to the equation, as well as its relationship as a long-term adidas partner.
In addition, the running collection will be supplemented with a dynamic Spotify playlist that will be curated by adidas' collaborating partner.
Premium Running Collections
adidas Originals Joins Forces with Wood Wood for Fall/Winter 2019
Trend Themes
1. Collaborative Running Collections - Opportunity for sportswear brands to collaborate with fashion and lifestyle brands to create unique and expressive running collections.
2. Running as Self-expression - Emphasis on running as a means of self-expression and fulfillment, inspiring running brands to create products that reflect individuality.
3. Curated Music Experiences - Integration of curated music playlists into running collections, creating immersive experiences for consumers.
Industry Implications
1. Sportswear - Sportswear brands can explore collaborations with fashion and lifestyle brands to expand their product offerings and enhance their brand identities.
2. Fashion - Fashion brands can tap into the growing running market by partnering with sportswear brands to create stylish and functional running collections.
3. Music Streaming - Music streaming platforms have an opportunity to collaborate with running brands to curate customized playlists that enhance the running experience for consumers.