Runaway Heroes is Guerrilla Group's latest project for Spring/Summer 2018, which includes classic pieces reworked with new design details. The technical fashion brand highlights functionality with the new collection through its implementation of multiple pocket details and sturdy materials.
Some classic Guerrilla Group pieces are revived including the high-rise cargo bottoms and the black layered-sleeve shirt. The Runaway Heroes collection introduces impressive brand-new items such as joggers that are water-resistant, have external pockets, elasticated hemming and anatomical seams.
The brand uses a new fabric called elasticated Cordura denim that delivers both durability and comfort. This material is incorporated into a pair of pants and the collection's denim jacket. The Runaway Heroes capsule also features a cross-body bag with "BODY BAG" imprinted over it and a series of beanies.
Functional Menswear Capsules
Guerrilla Group's Runaway Heroes Line is Highly Functional
Trend Themes
1. Functional Menswear - The trend of functional menswear with multiple pocket details, water-resistant and durable materials, and anatomical seams is disrupting the fashion industry and creating opportunities for innovative designers.
2. Technical Fashion - The trend towards technical fashion is providing opportunities for designers who can combine high-performance materials with sleek designs.
3. Elasticated Cordura Denim - The trend towards elasticated Cordura denim is disrupting the denim industry by offering customers a new, durable and comfortable material.
Industry Implications
1. Fashion - The fashion industry has opportunities to innovate on designs that incorporate functionality and durability.
2. Sportswear - The sportswear industry can explore technical and high-performance materials to create fashionable athletic wear.
3. Denim - The denim industry can add value to their products by incorporating the durable yet comfortable elasticated Cordura denim fabric.