In place of its Victorian-inspired glass rum bottles, Kraken Black Spiced Rum is now being bottled in limited-edition ceramic vessels for an extremely exclusive run.
These sculptural all-black bottles are shaped in a way that reminds of tentacled creatures of the deep, with a number of intricate raised and embossed details on the packaging. One distinctive feature that has been carried over from Kraken's classic bottle design is the duo handle system, which allows for effortless portability.
The Kraken Spiced Rum itself is described as "strong, black and smooth," boasting notes of cinnamon, vanilla, cherry and coffee. The dark rum product is suited to vegans and those with an intolerance for gluten and the collectible limited-edition ceramic rum bottles will make a delightful addition to seasonal alcohol carts and cabinets.
Cephalopod Rum Bottles
Kraken Black Spice Rum is Now Offered in a Limited-Edition Vessel
Trend Themes
1. Limited-edition Collectible Packaging - The trend of limited-edition collectible packaging can create an exclusive experience for consumers and increase brand loyalty.
2. Intricate Raised and Embossed Details - Intricate raised and embossed details on packaging can add value to products and create a unique selling point for brands.
3. Sustainable Packaging - The trend of sustainable packaging can help brands in reducing their environmental footprint and appeal to environmentally conscious consumers.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of limited-edition collectible packaging to drive sales and create excitement around their products.
2. Packaging - The packaging industry can utilize intricate raised and embossed design details to provide a unique value proposition to brands and create new opportunities for innovation.
3. Sustainability - Sustainable packaging can disrupt several industries, encouraging more responsible manufacturing practices and appealing to the growing market of eco-conscious consumers.