New York-based designer Heron Preston works in collaboration with Carhartt WIP on a capsule of rugged workwear options for the Fall/Winter 2018 season. The collaborative collection features pieces including beanies, graphic tees, hoodies, vests, jackets, pants, and accessories. The central accent of the entire capsule is the signature "СТИЛЬ" emblem.
The designer highlights the true functionality that Carhartt WIP brings to the table and imagines it in a streetwear-sensible perspective. Some standout items include the 'Payton Vest,' the 'Double Knee Pants,' and the 'Chore Coat.' All of these are complete in a special wash and paint design process that is incorporated to elevate the rugged construction with additional contrasting trims. The collaborative collection is set to drop on December 15th at a pop-up shop in Tokyo.
Revamped Rugged Workwear Capsules
Heron Preston and Carhartt WIP Drop a Collection in Tokyo
Trend Themes
1. Rugged Streetwear Workwear - The collaboration between Heron Preston and Carhartt WIP showcases the potential for rugged workwear to cross over into the streetwear market and become a disruptive trend.
2. Customized Workwear Design - The wash and paint design process used in the collection reveals an opportunity to bring customization to the workwear industry in a way that can make it more appealing to younger demographics.
3. Collaborative Capsule Collection - The success of the Heron Preston and Carhartt WIP collaboration shows the potential for other workwear brands to partner with streetwear designers to introduce their products to a whole new market.
Industry Implications
1. Workwear Industry - The rugged and functional workwear industry can expand into the streetwear market by incorporating more creative designs, bringing customization, and forming meaningful partnerships with streetwear brands.
2. Streetwear Industry - Streetwear brands can partner up with traditional workwear designers to create a unique fashion statement to differentiate themselves in the market. The popularity of this collaboration demonstrates the potential to bring functional workwear into the streetwear industry.
3. Fashion Industry - The fashion industry can leverage the trend of streetwear x workwear collaboration, by bringing in new perspectives and ideas to cater to current fashion needs and create disruptive designs.