The Fall/Winter 2009 collection from clothing company Engineered Garments is full of rugged looks.
Cozy-looking with the use of plain, earthy colors, this clothing company has embraced the military and outdoor look for men.
Check out the gallery to see how you can add some manly essence from Engineered Garments to your wardrobe!
Implications - By embracing military aesthetics, a rough and tough look can be created to cater to the macho men of the world. The rugged look of army-inspired clothing will always have a niche in the fashion world and designers that can properly incorporate the right amount of militaristic touches will have instant hits that will be timeless and classic.
Rugged Menswear
Engineered Garments Makes Raw Clothing for Macho Men
Trend Themes
1. Rugged Menswear - Designers are creating clothing with a military and outdoor aesthetic to cater to macho men.
2. Military Inspiration - Military-inspired clothing with rugged looks will always have a niche in the fashion world.
3. Earthy Colors - Using plain, earthy colors is a trend in creating a cozy look for menswear.
Industry Implications
1. Fashion - Fashion designers are incorporating military and outdoor aesthetics into menswear for a rugged look.
2. Retail - Retailers who carry clothing with military inspiration are catering to the niche market of macho men.
3. Outdoor Recreation - Outdoor recreation companies could partner with fashion designers to create functional and stylish clothing for rugged outdoor activities.