For the first-ever digital speedcubing competition, the 2020 Red Bull Rubik's World Cup, Rubik's Brand is introducing the all-new digital Rubik's Connected Cube. This innovative puzzle cube puts a fresh new twist on the iconic product, as it connects to the Rubik's Arena and gives amateur and professional "competitive cubers" alike the ability to virtually compete in tournaments.
While the Rubik’s Connected Cube itself takes the form of a physical object, this next-gen puzzle toy allows even more freedom for speedcubers to show off their skill in rapidly rearranging the cube's form. Participants need either the new Rubik's Connected Cube or a GoCube and the companion app.to access the digital qualifiers, which kick off in just a few days and will culminate in a World Final in the fall.
Connected Puzzle Cubes
The Rubik's Connected Cube Lets "Competitive Cubers" Virtually Compete
Trend Themes
1. Digital Speedcubing Competitions - Disruptive innovation opportunity: Develop virtual platforms and technologies to enhance the experience of speedcubing competitions.
2. Connected Puzzle Toys - Disruptive innovation opportunity: Create puzzle toys that seamlessly combine physical and digital elements for interactive and competitive gameplay.
3. Companion Apps for Physical Toys - Disruptive innovation opportunity: Design companion apps that enhance the functionality and engagement of traditional physical toys.
Industry Implications
1. Gaming and Esports - Disruptive innovation opportunity: Integrate puzzle-solving competitions into the world of gaming and eSports, creating new avenues for competitive play.
2. Toy Manufacturing - Disruptive innovation opportunity: Incorporate digital connectivity and virtual components into traditional toy manufacturing processes, attracting tech-savvy consumers.
3. Mobile App Development - Disruptive innovation opportunity: Develop mobile applications that enhance the functionality and entertainment value of physical toys, creating immersive play experiences.