The Rubicon Mango Zero Added Sugar drink has been announced by Barr Soft Drinks as a new refreshment option for consumers who are seeking out variety, flavor and convenience from the products they purchase.
The sparkling beverage is free from added sugar as the name denotes yet has an authentic mango flavor profile that positions it as a great alternative instead of a lesser-than diet option. The effervescent profile of the drink positions it right in line with the rising popularity of sparkling beverages as consumers seek out better-for-you options in place of traditional sugar or sweetener-packed alternatives.
The Rubicon Mango Zero Added Sugar drink was developed as part of the brand's research that discovered low-calorie carbonated drinks were quite popular with consumers under 28 years old.
Value-Focused Sparkling Drinks
The Rubicon Mango Zero Added Sugar Drink is Low-Cost and Tasty
Trend Themes
1. Sparkling Beverage Innovation - There is an opportunity for brands to develop more low-sugar or sugar-free sparkling beverage options to cater to health-conscious consumers.
2. Better-for-you Beverage Options - Consumers are increasingly seeking refreshing drinks that offer great taste without the added sugar or calories, creating a demand for healthier beverage alternatives.
3. Growing Popularity of Low-calorie Carbonated Drinks - Low-calorie carbonated drinks have gained significant popularity among consumers under 28 years old, presenting an opportunity for brands to capitalize on this trend by introducing innovative and appealing flavors.
Industry Implications
1. Beverage - The beverage industry can explore disruptive innovation opportunities by developing more value-focused sparkling drinks that meet the demand for healthier and flavorful alternatives to traditional sugar-packed options.
2. Food and Beverage Packaging - Innovative and convenient packaging solutions can enhance the consumer experience and differentiate low-sugar or sugar-free sparkling drinks in the market, providing an opportunity for disruption in the food and beverage packaging industry.
3. Market Research - Market research firms can assist brands in understanding consumer preferences and behaviors towards low-calorie carbonated drinks, enabling them to develop targeted marketing strategies and innovative products that align with customer demands.