These new Rubicon drinks are being launched by A.G. Barr in the UK to offer consumers a way to quench their thirst, while also enjoying premium flavors. The drinks come in the form of the Rubicon Spring Pineapple Passion and the Rubicon Raspberry & Pineapple Sparkling, which are both launching this month. The Rubicon Spring Pineapple Passion is being made available in 500ml bottles, while Rubicon Sparkling Raspberry & Pineapple will come in 330ml, 500ml and two-liter servings
Marketing Director at A.G. Barr Adrian Troy spoke on the new Rubicon drinks saying, "Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI)."
Effervescent Juice Refreshments
These New Rubicon Drinks Come in Two Flavor Options
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Industry Implications
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