Supreme showcases its new RTG collection designed in collaboration with The North Face to face extreme weather conditions. The duo has worked together multiple times and is no strangers to one another, delivering technical apparel that is fashionably sensible. The standout item in the collection is the RTG Jacket and Vest combination that is essentially a two-piece ensemble that can be worn in different ways.
It is constructed with GORE-TEX sealing and arrives in colorway options including bright yellow, green, red, or a muted all-black option. The vest that comes with the jacket features a plethora of pockets along with multiple fasteners and is also hydration compatible. The rest of the capsule features gloves, utility pouch, turtleneck, fleece jacket, backpack, and more.
Weather-Ready Exploration Fashion
Supreme and The North Face Launch the RTG Collection
Trend Themes
1. Extreme-weather Fashion - There is an opportunity for disruptive innovation in creating fashionable apparel that can withstand extreme weather conditions.
2. Collaborative Technical Apparel - Collaborations between fashion brands and technical apparel companies can result in the development of innovative and fashionable clothing.
3. Multi-functional Ensemble - Creating clothing ensembles that can be worn in different ways provides a chance for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore new ways to incorporate technical features into their designs.
2. Outdoor Apparel - The outdoor apparel industry can tap into the fashion market by collaborating with fashion brands to create stylish and functional clothing.
3. Outdoor Gear - Manufacturers of outdoor gear can expand their product offerings by incorporating fashion-forward designs into their products.