In April 2023, Emma Chamberlain's Chamberlain Coffee dropped its first ready-to-drink lattes and months later, based on fan feedback, the Gen Z brand is introducing a new line of Ready To Drink (RTD) Oatmilk Lattes. Two sweeter, oatmilk-based canned lattes are now offered by Chamberlain Coffee at Walmart. The decadent Salted Caramel and Mocha flavors are naturally sweetened with cane sugar and date syrup, and both use oatmilk, the top milk choice with its core audience.
"Coffee preferences are deeply personal. Our original RTD recipe was less sweet and made with almond and coconut milk which was based on my daily latte," said Chamberlain Coffee Founder, Creative Director and Investor Emma Chamberlain," Now, we have options for someone who likes their latte a little sweeter and opts for oatmilk as their go-to."
Naturally Sweetened Oatmilk Lattes
Chamberlain Coffee's RTD Oatmilk Lattes Feature Date Syrup
Trend Themes
1. Naturally Sweetened Beverages - The introduction of naturally sweetened oatmilk lattes demonstrates a growing trend towards healthier beverage options.
2. Ready-to-drink (RTD) Oatmilk Lattes - The launch of Chamberlain Coffee's new line of RTD oatmilk lattes caters to the convenience-focused consumer looking for on-the-go coffee options.
3. Alternative Milk Choices - The use of oatmilk as the primary milk choice in these lattes reflects the rising popularity of alternative milk options in the market.
Industry Implications
1. Beverage Industry - The naturally sweetened oatmilk lattes present an opportunity for beverage manufacturers to develop and market healthier and convenient ready-to-drink options.
2. Coffee Industry - The launch of innovative RTD oatmilk lattes provides coffee companies with a chance to tap into the growing demand for on-the-go coffee products.
3. Dairy-free Milk Alternatives - The use of oatmilk in canned lattes opens up possibilities for dairy-free milk alternative brands to expand their product offerings and reach a wider consumer base.