Sportswear label PUMA introduces a new iteration of its RS-X Softcase sneaker model -- this time in a vibrant approach rather than its previous monochromatic iteration. The latest tonal update boasts the name 'High Rise/ Blue Turquoise' which predominantly features a silver base foundation.
It is detailed with contrasting vibrant hues of turquoise as a retro touch to the entire model. At the tongue is a large pull-tab that is branded with "RS-X' over its soft mesh textile materials. Along the sneaker's uppers iis the signature side stripe that is adorned with thin lines debossed throughout with an additional "RS Running System" at the back quarter of the uppers. The midsoles are white as a slight contrast and a reference to the original 80s model.
Vibrantly Accented Retro Sneakers
PUMA's RS-X Softcase Sneakers Recieve a Bold Colorway Update
Trend Themes
1. Vibrant Retro Sneakers - Opportunity for disruptive innovation: Develop new colorways and design elements inspired by retro aesthetics to attract a younger, style-conscious audience.
2. Contrast Accents in Sneaker Design - Opportunity for disruptive innovation: Experiment with bold and contrasting color combinations and textured materials to create visually striking sneaker designs.
3. Revival of 80s Sneaker Styles - Opportunity for disruptive innovation: Create modernized versions of classic 80s sneaker models by incorporating updated technologies and materials.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation: Introduce innovative materials and construction techniques to enhance performance and comfort in sportswear products.
2. Fashion - Opportunity for disruptive innovation: Combine elements of athletic footwear with high fashion to create unique and trendsetting shoe designs.
3. Footwear - Opportunity for disruptive innovation: Explore new manufacturing processes and sustainable materials to create eco-friendly and stylish footwear options.