Sportswear giant PUMA introduces its new collaboration alongside Adult Swim to highlight the iconic animated series, Rick and Morty, through the RS-X sneaker design. The sneakers are designed in a bright neon green hue throughout the entire exterior and feature bold contrasting red accents along with Rick's face seen on the inside of the tongue.
The right side of the shoe sees a red palette that is decorated with Morty's face. It features a galactic design that rests on the midsole foundation with a warped graphic that decorates the entire base. It notably rests on top of a translucent neon green outsole with grooved details for a touch of traction to round out the entire design.
Cartoon-Inspired Stark Neon Sneakeres
PUMA Gives its RS-X a Rick and Morty Design Update
Trend Themes
1. Animated-inspired Fathomless Designs - Collaborations between entertainment and fashion brands that feature designs inspired by animated content are becoming increasingly popular and attractive to targeted audiences.
2. Electrifying Exteriors - Fashion and sportswear brands that incorporate bold neon colors are growing in popularity for their eye-catching and unique style.
3. Translucent Traction - The use of translucent outsoles with grooved details is a growing trend in sportswear design and can provide a unique touch to footwear.
Industry Implications
1. Fashion and Apparel Industry - This industry should explore collaborations with entertainment brands and the use of bold color schemes in designs to increase appeal and customer engagement.
2. Sportswear and Footwear Industry - Sportswear and footwear companies can experiment with the use of transparent and grooved outsoles for added functionality and unique design.
3. Entertainment Industry - Entertainment companies should consider collaborations with fashion brands to further promote and expand their brands while reaching new audiences through fashion and style.