Smart shoes may sound like a fairly recent innovation but Puma's RS-Computer shoes were the first and are now being revived for a more modern era. Launching with a similar color scheme and iconic heel hump, the revived smart sneaker will now feature modern fitness-tracking technology. This includes a three-axis accelerometer to measure calorie burn, and a distance and step counter. The data measured by the RS-Computer can then be sent to an Android or iOS app -- albeit one that takes inspiration from the original 8-bit software.
Collectors hoping to get their hands on the RS-Computer shoe will have to be fairly quick as Puma is making just 86 pairs available worldwide. The show will be sold primarily through the Puma website, but will also be available at certain retail stores in Berlin, London, and Tokyo.
Revived 80s Smart Shoes
The Puma RS-Computer Shoe is Coming Back with Modern Features
Trend Themes
1. Revived Retro Technology - Business professionals should explore the potential of resurrecting old technology and giving it modern features for a unique and nostalgic product.
2. Integration of Smart Technology in Fashion - Opportunities exist for designers and clothing manufacturers to incorporate smart technology into their products for added functionality and appeal to tech-savvy consumers.
3. 8-bit Design Aesthetics - The continued popularity of retro 8-bit designs presents opportunities for businesses to incorporate this aesthetic in new and innovative ways in their products and marketing.
Industry Implications
1. Fashion and Apparel - The incorporation of technology into fashion and apparel is a rapidly growing trend, presenting opportunities for designers and manufacturers to create unique and innovative products.
2. Sporting Goods - Fitness-tracking technology and other smart features incorporated into sporting apparel and equipment can offer athletes and fitness enthusiasts valuable data to improve performance and training.
3. Collectibles and Nostalgia Products - The limited release of the revived RS-Computer shoes highlights the growing market for collectible and nostalgia products, providing opportunities for businesses to tap into this trend.