Nike introduces a new iteration of the Air Trainer SC sneaker model with the unveiling of the Royals colorway that made its original debut back in 1990. The shoe was originally designed to celebrate Bo Jackson, a former American professional basketball and football player.
The athlete was an All-Star in both sports and the shoe was part of the campaign known as "Bo Knows" back in the 90s. The sneakers keep the retro design language with a blue tint accenting the predominantly white sneakers. The base foundation is made with leather materials and marked with perforated details. It is then accented further with a blend of Powder Blue and Royal Blue hues found on the midsole foundation, the fabric overlays, and the eyelet molds.
Sleek Retro High-Top Sneakers
The Nike Air Trainer SC High Gets a Royals Colorway
Trend Themes
1. Retro Sneaker Trend - Businesses can take advantage of the growing demand for retro-style sneakers by creating their own modern interpretations of classic designs.
2. Athlete-inspired Sneaker Trend - Companies can capitalize on the popularity of sneaker designs inspired by famous athletes, such as Bo Jackson, by partnering with sports stars to create limited edition shoe lines.
3. Colorway Revival Trend - Businesses can generate buzz and excitement among sneaker enthusiasts by bringing back classic colorways, like the Royals edition, in newly updated models.
Industry Implications
1. Fashion Industry - Fashion brands and designers can incorporate retro and athlete-inspired sneaker styles into their collections to appeal to the growing market of sneaker enthusiasts.
2. Athletic Footwear Industry - Athletic footwear companies can create limited edition lines inspired by famous athletes to appeal to sports fans and collectors.
3. Retail Industry - Retailers can capitalize on the popularity of retro and athlete-inspired sneaker trends by stocking both classic and modern designs in their stores.