Matthew M. Williams follows up his collaborative work alongside Audemar Piguet with the latest design alongside streetwear brand 1017 ALYX 9SM -- the 'Royal Oak' bracelet boasts a similar design as the timepiece partnership. The new bracelet structure is inspired by the watch's iconic band and can be showcased in the overall shape and fit of the silver piece.
The Royal Oak bracelet is constructed carefully in Italy and is entirely made from 100% brass that goes through a treatment to get the bright silver color. It is held together with a special oyster chain link to give wearers more flexibility and adjustment if necessary. To complete the design, the bracelet has a rollercoaster buckle detailed with logo and text that have been lasered on.
Silver Tonal Brass Bracelets
1017 ALYX 9SM's Royal Oak Bracelet is Inspired by a Watch Label
Trend Themes
1. Brass Jewelry - Disruptive innovation opportunity: Explore new materials and designs to create unique and sustainable brass jewelry pieces.
2. Watch-inspired Accessories - Disruptive innovation opportunity: Combine watch design elements with different accessories to create innovative and fashionable products.
3. Customizable Chains - Disruptive innovation opportunity: Develop adjustable and versatile chains that allow users to personalize their jewelry to suit their preferences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and jewelry to create innovative and stylish accessories.
2. Luxury - Disruptive innovation opportunity: Collaborate with luxury brands to create high-end and exclusive jewelry pieces.
3. Streetwear - Disruptive innovation opportunity: Integrate streetwear fashion with jewelry to cater to the growing demand for unique and trendy accessories.