Countless fishermen’s lives are saved each year along with other sea users due to coastguards, like the ones featured in these Royal NZ Coastguard ads. After numerous saved lives, boats and overall coast protection—coastguard organizations are well-deserving of donations.
These Royal NZ Coastguard ads reinforce the fact that in order to continue to operate smoothly and police the oceans and coastal lines they need to be funded. Three print ads were released in this series by advertising agency DDB in Auckland, New Zealand.
Each of these May 2011 ads gives viewers an indication of a different scenario in which having a coastguard would be instrumental. The use of costly flares and torches helps coastguards all over the world maintain safety at sea.
Safety First Sea Ads
Royal NZ Coastguard Ads are Asking for Friendly Fisherman Donations
Trend Themes
1. Funding for Coastguard Organizations - Disruptive innovation opportunity: Develop innovative fundraising strategies and platforms to ensure ongoing financial support for coastguard organizations.
2. Safety Equipment Advancements - Disruptive innovation opportunity: Explore the development of cost-effective and advanced safety equipment for sea users, such as flares and torches, to enhance overall safety at sea.
3. Public Awareness and Support - Disruptive innovation opportunity: Utilize advertising and marketing techniques to raise public awareness and garner support for coastguard organizations, positioning them as essential protectors of the oceans and coastal lines.
Industry Implications
1. Nonprofit Fundraising - Disruptive innovation opportunity: Develop innovative fundraising platforms and technologies specifically tailored to the needs of coastguard organizations.
2. Marine Safety Equipment - Disruptive innovation opportunity: Invest in research and development of advanced, affordable, and efficient safety equipment for sea users to meet the growing demand for enhanced safety measures.
3. Advertising and Marketing - Disruptive innovation opportunity: Apply creative and compelling advertising and marketing strategies to raise public awareness and support for coastguard organizations, emphasizing their crucial role in ensuring safety at sea.