The Royal Doulton 200th anniversary campaign by the creative team at the One Off is a multifaceted approach to communicating and kicking off the celebration of the occasion. Aimed at informing existing customers and enticing new ones with a retelling of its storied history, the engaging anniversary campaign speaks to use of brand milestones as marketable opportunities.
The multi-stream Royal Doulton 200th anniversary campaign by the One Off includes print materials in the form of brochures and catalogs, two brand videos and a series of short interviews with the brand's designers Barber Osgerby, Charlene Mullen, Pure Evil and Nick Walker.
The unique 200th anniversary campaign from Royal Doulton points to the modern applications of the brand's lengthy history.
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
Trend Themes
1. Digitally Powered Campaigns - There is an opportunity to leverage digital platforms to create engaging campaigns that celebrate brand milestones.
2. Multimedia Communication - By utilizing a combination of print materials, videos, and interviews, brands can effectively communicate their storied history to both existing and new customers.
3. Marketable Brand Milestones - Brands can capitalize on significant anniversaries and milestones as marketing opportunities to engage customers and drive sales.
Industry Implications
1. Home Decor - Home decor brands can use digitally powered campaigns and multimedia communication to celebrate their brand milestones and attract new customers.
2. Retail - Retailers can make use of marketable brand milestones to create engaging campaigns and captivate their audience.
3. Design - Design-oriented industries can leverage digitally powered campaigns to showcase their brand's history and attract new clients.