Nottingham-based menswear imprint Universal Works joins forces with Saucony on the new Route to the Future collection. This marks the second time that the duo are working together and it expands on the Future Friendship Project by Universal Works.
The brands celebrate the concept of friendship and create a pair of low-top sneakers in brown and cream colorway details. It is constructed from long-haired suede materials throughout the upper and has swirling embroidery details for a textural touch. Co-branding accents can be seen in the form of tags that are hanging from the tongue sections and heel area. The mudguards are accented with "UW" and it all rests on top of cushioned rubber sole units.
Long-Hair Suede Collaborative Shoes
Saucony and Universal Works Drop Route to the Future Capsule
Trend Themes
1. Collaborative Footwear - The collaboration between Universal Works and Saucony on the Route to the Future collection showcases the trend of brands partnering to create unique shoe designs.
2. Textural Touch - The use of long-haired suede materials and swirling embroidery in the Route to the Future shoes highlights the trend of incorporating textural elements into footwear design.
3. Co-branding Accents - The presence of co-branded tags on the shoes, including hanging tags and heel accents, reflects the trend of brands using collaborative partnerships to enhance their branding.
Industry Implications
1. Fashion - The collaboration between Universal Works and Saucony on the Route to the Future collection demonstrates the trend of fashion brands teaming up to create unique and innovative products.
2. Footwear - The Route to the Future shoes, with their use of long-haired suede and swirling embroidery, showcase the trend of incorporating new materials and design techniques in the footwear industry.
3. Marketing - The co-branded tags and collaboration between Universal Works and Saucony in the Route to the Future collection highlight the trend of marketing through strategic brand partnerships and collaborations.