Designer, model and former blogger Jeanne Damas just debuted a clothing line called 'Rouje.' While the IT girl has teamed up with brands such as Reformation in the past, now she is showing off her own designs with a line of her very own.
Damas' new clothing line mimics her signature French girl style, with pieces that are both comfortable and stylish. There are a wide range of garments to choose from, including breezy blouses, floral dresses and laid-back tees. All of the pieces feature clean lines and unfussy details, making them garments that can be worn for many years to come.
The complete Rouje collection is available online with the option of international shipping for non-European customers.
Model-Designed Fashion Lines
The 'Rouje' Clothing Line is Designed by Model Jeanne Damas
Trend Themes
1. Model-designed Fashion - Opportunity for models to not only showcase clothing but also design their own lines.
2. French Girl Style - Demand for clothing lines that capture the effortless and chic style of French women.
3. Online International Retail - Growing trend of online retailers offering international shipping options to reach a wider customer base.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for fashion designers to collaborate with models for unique clothing lines.
2. Retail - Opportunity for retailers to cater to the demand for French-inspired fashion to attract a specific consumer base.
3. E-commerce - Opportunity for e-commerce platforms to expand their reach by offering international shipping options to online shoppers.