Rose City Fizz is a sparkling aperitif that pays tribute to For Bitter For Worse's hometown of Portland, Oregon, also known as The Rose City. After this sparkling aperitif flavor was initially introduced in the summer, exclusively in single-serve cans, the brand launched shareable 750ml bottles.
Sparkling aperitifs speak to consumers who want to add a sophisticated touch to drinking occasions. This elegant yet approachable option is fruit-forward with notes of dark berry, fresh ginger and Douglas fir tips. This release is described by the brand as being "like drinking a berry-infused kiss."
Notably, the product was awarded a silver medal in the aperitifs category at the LA Spirits Awards and this versatile choice lends itself well to being enjoyed neat or mixed with other ingredients.
Fruit-Forward Sparkling Aperitifs
Rose City Fizz is an Approachable Yet Sophisticated Sparkler
Trend Themes
1. Sparkling Aperitifs - The rise of sparkling aperitifs presents an opportunity for businesses to create sophisticated yet approachable alcoholic beverages.
2. Shareable Bottles - The trend of launching shareable bottles instead of single-serve cans creates an opportunity for businesses to tap into group drinking occasions.
3. Fruit-forward Flavors - The popularity of fruit-forward flavors, as seen in Rose City Fizz's dark berry and ginger notes, presents an opportunity for businesses to add a unique twist to their alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can tap into the trend of fruit-forward sparkling aperitifs to create innovative and refreshing drinks.
2. Packaging - The packaging industry can develop innovative, shareable bottle designs for alcoholic beverages to cater to group drinking occasions.
3. Hospitality - The hospitality industry can add fruit-forward sparkling aperitifs to their drink menus to offer a sophisticated yet approachable option for their customers.