Inspired by a growing interest in rosé, Vermont’s Shacksbury Cider set out to create a rosé cider that would appeal to those who are looking for a low ABV product that can just as easily be enjoyed like wine in the summer.
For making its rosé cider, Shacksbury Cider describes that it ages the cider on Marquette grape skins from Vermont wineries; this helps to add a unique taste, pink color and texture to the cider. Alongside grape skins, the only other ingredient is apple, which is also locally sourced. Shacksbury Rosé is packed into 12-ounce cans and sold in four-packs.
The Shacksbury Cider embodies many of the same characteristics of a rosé wine, including that it is light, fun and pleasing to look at when poured into a glass.
Canned Rosé Ciders
Vermont's Shacksbury Cider Makes a Unique Beverage Hybrid
Trend Themes
1. Canned Rosé Ciders - The trend in creating canned rosé ciders that appeal to those looking for a low ABV alternative to wine in the summer presents an opportunity for cider makers to create innovative and unique beverage hybrids.
2. Local Sourcing - The trend of sourcing ingredients, like apples and grapes, locally presents an opportunity for regional wineries and breweries to tap into the locavore movement and innovate new products that resonate with consumers.
3. Hybrid Beverages - The trend of creating unique beverage hybrids, like rosé ciders, presents an opportunity for beverage companies to differentiate themselves from competitors by developing innovative, appealing, and unconventional products.
Industry Implications
1. Craft Cider - The craft cider industry has the opportunity to explore new flavor profiles and hybrids like rosé ciders, to appeal to new target segments and stand out in a competitive market.
2. Regional Wineries - Regional wineries can capitalize on the trend of local sourcing to experiment with new products, like grape-skin-aged ciders, that differentiate themselves from larger wineries with more conventional product lines.
3. Alcoholic Beverages - The trend of creating hybrid beverages, like rosé ciders, appeals to younger consumers who are seeking new flavors, experiences, and alternatives to conventional alcoholic beverages, which presents an opportunity for industry-wide disruption and innovation.