Roots Canada launched new exciting colorways for its iconic sweatpants. The loungewear brand is known for its comfy clothes and its bever-logo as a piece of Canadian pride. This year, to celebrate International Sweatpants Day, Roots Canada is launching vibrant new sweatpants colors.
The sweatpants are made with 80% organic cotton and 20% recycled polyester. Classic by design, the Roots Canada loungewear provides unparalleled softness and comfort in brand new colors such as Brilliant Red, Bright Aqua, and Dahlia Purple. Other new colorways include Deep Teal, Old Gold, Pink Power, and Royal Blue. Customers can shop the vibrant-colored sweatpants as of January 19th, 2022. The launch arrives just a few days ahead of International Sweatpants Day, occurring on January 21st.
Colorful Canadian Sweatpants
Roots Canada Launched New Colorways for its Iconic Sweatpants
Trend Themes
1. Elevated Loungewear - There is an opportunity to innovate in the loungewear industry by offering elevated, stylish options for consumers looking for comfortable yet fashionable pieces.
2. Sustainable Materials - Sustainability is a growing trend in the fashion industry, and incorporating eco-friendly materials like organic cotton and recycled polyester can attract environmentally conscious consumers.
3. Colorful Collections - Creating color collections for popular items like sweatpants can refresh a brand's image and also appeal to consumers looking for vibrant and unique options.
Industry Implications
1. Fashion - The fashion industry can incorporate sustainable materials and vibrant color collections to create more eco-friendly and fashion-forward clothing options.
2. Retail - Incorporating trendy and updated products, particularly in the loungewear and athleisure categories, can help retailers attract and retain customers.
3. Sustainability - As sustainability becomes increasingly important to consumers, companies can innovate by finding and incorporating more environmentally-friendly materials and production processes.